The New Circular Economy Action Plan, published by the EU Commission at the beginning of 2020, includes measures to encourage businesses to offer, and to allow consumers to choose, reusable, durable and repairable products. In addition, the European Green Deal, also published by the EU Commission towards the end of 2019, states that in order to enable buyers to make more sustainable decisions and reduces the risk of ‘green washing’, reliable, comparable and verifiable information…